Marketing

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Selling conferences and functions

Have you got the right processes in place to convert enquiries into business? Do you know the real value of the business you want and what business you want back? Stuart Harrison sets out some basic rules...
Posted: 14 February 2003 | 12:53

How to handle a show-round

Familiarisation visits from hotel booking agents or prospective customers can be a good way of bringing in business - if they are conducted properly. Stuart Harrison helps you plan that perfect visit...
Posted: 12 February 2003 | 12:58

How to win business through telephone sales

You can convert that telephone call into new business by sticking to a few well-tried steps, says Stuart Harrison.
Posted: 11 February 2003 | 17:53

Selling weddings more profitably

More than 50% of all non-church weddings now take place in a hotel. Are you getting your share? Stuart Harrison looks at how to sell weddings to the prospective bride and her mother; how to value a wedding; and how to sell more rooms with the wedding.
Posted: 10 February 2003 | 15:25

Ten ways to make your staff more successful at selling

Not everyone is naturally gifted at selling. Take a look at these ten tips to improve your sales team's performance.
Posted: 18 November 2002 | 16:43

Public relations: a basic guide

Public relations are an important part of the marketing mix. Stuart Harrison lays down some golden rules...
Posted: 14 August 2002 | 10:51

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6th January 2009