Loading
Caterer & Hotelkeeper Magazine

Tags:

Ex-PizzaExpress duo invest in Giraffe

David Shrimpton
Thursday 25 March 2004 17:43

Entrepreneur Luke Johnson and ex-PizzaExpress chief executive Ian Eldridge have taken a "significant minority stake" in London-based restaurant chain Giraffe, with the aim of doubling the size of the business within three years.

The chain has seven restaurants in London and an eighth set to open in Muswell Hill, north London, in April.

Johnson will become non-executive chairman and Eldridge non-executive director. The money is being injected through their private investment vehicle, Risk Capital Partners.

Johnson said: "Giraffe is an excellent all-day dining concept, offering good food and great service in a family friendly environment.

"We firmly believe this concept will work outside its current heartland of central and south-west London."

Giraffe was founded in 1998 by managing director Russel Joffe, Juliette Joffe and Andrew Jacobs.

The company would not disclose how much Johnson and Eldridge were investing, but Juliette Joffe claimed newspaper reports estimating the amount at £2m-£3m were wide of the mark.

Recommended articles

Articles from the web

 
blog comments powered by Disqus
Profiting from 2012: Case Studies

Slash VAT, Boost business - Sign the petition now!

Latest Video

housekeeping

Video: highlighting housekeepers

In this week’s issue, guest edited by Raymond Blanc, we explore the important roles of housekeepers.

Watch here

The Caterer and Hotelkeeper discussion forum

  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria: Mark Hayward Dingley Dell Flying Visits @ The Victoria: Mark Hayward
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria

Best of chef

Best of Chef – now available online

Best of Chef – now available online
View it now

Videos

Marcello Tully, Kinloch Lodge Video: Michelin-starred chefs turn out in force for Wellocks' chef conference Video: Highlights from Hotelympia 2012 Video: Foraging – why all the attention?
Marcello Tully
Masterclass
Watch the video here
Wellocks'
chef conference
Watch the video here
Highlights from
Hotelympia 2012
Watch the video here
Foraging:
why all the attention?
Watch the video here