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Caterer & Hotelkeeper Magazine

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Vision merchandiser from Jofemar

Kathy Bowry
Friday 01 August 2008 11:25
The Vision merchandiser

The Vision from Jofemar is a free-standing merchandiser with direct product viewing, which replaces the traditional spiral-based system with the new SmartVend elevator product-delivery system.

The problem with spirals is that they release products by dropping them - sometimes several feet - into the delivery chamber.

By comparison, the Jofemar unit delivers products to the customer without dropping or shaking. Following product selection, the SmartVend elevator arm moves into place below the selected product.

Then the product is moved on to the elevator arm by means of another Jofemar innovation, the EasyFlex conveyor delivery system.

SmartVend then gently delivers the vended item to the product-delivery tray.

The product is never dropped or agitated, and this makes it suitable for higher-value items, including delicate food products such as sandwiches, yogurt or fruit .

In addition, this new delivery method increases channel capacity by at least 20% when compared with spiral vendors.

To buy it, call 01543 251253
Jofemar UK

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