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Caterer & Hotelkeeper Magazine

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A stitch in time

Kathy Bowry
Thursday 20 March 2003 15:14
Robinsons from Britvic Soft Drinks is investing £1.5 million in a link with Disney's animated film Lilo and Stitch.

The film is forecast to be a £20 million box office success.

An on-pack promotion will feature on more than 25 million packs of Robinsons original, Special R and Fruit & Barley 1,2,3 and 4 litre packs for a limited period.

Consumers send in four bottle caps and £2.99 to receive a gel-filled surfing character tumbler. There is also a limited edition Tropical Hawaiian Hoola flavour Fruit and Barley.

Britvic Soft Drinks

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