Tia Maria Liqueur Spirit from Allied Domecq will be heavily promoted during the festive season, targeted at women aged 23 to 28. In what is described as the biggest ever pre-Christmas programme, Tia Maria will be featured in a national TV advertising campaign.
Allied Domecq will also be running an extensive sampling programme to promote its four new Liqueur Spirit mixed drinks. These are: Dark Fantasy - a mix of Tia Maria and Cola; Passionate Embrace - a mix of Tia Maria and Cranberry; Velvet Kiss, a mix of Tia Maria, Orange Juice and Lemonade and Fatal Attraction, a mix of Tia Maria, Lime and Lemonade.
Allied Domecq