Yotel, the capsule hotel initiative from Yo! Sushi founder Simon Woodroffe, has appointed e-marketing specialist WorksUnit to develop its launch website.
Yotel is due to go live early next year and will initially open at Heathrow and Gatwick airports, although there are plans for rapid expansion with a view to eventually opening in city centres.
Its website will provide booking facilities and other information relevant to guests. The Yotel concept has been developed buy Woodroffe and Yotel chief executive Gerard Greene.
The company recently recruited Jo Berrington from BA London Eye to be its first sales and marketing director.
The Yotel cabins are bookable in four hour blocks with extensions of one hour thereafter. The target market are passengers who are delayed or transferring flights who might want to relax in a hotel environment.
Also passengers who have early morning flights can stay the night before and check in online from their cabins.
WorksUnit is based in Southampton and offers interactive marketing, design and technical services and clients include Casio, Canon and Princess Cruises.
By Branwell Johnson
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Source: mad.co.uk