Greene King offers free business training to licensees
Greene King is giving licensees in its Pub Partners division the chance to attend free events across the country to help their business through the recession.
The first Get In To Shape - Business Fit seminar took place in Darlington last week and was attended by 50 licensees from the North-east. They also had the chance to book further training courses at a discounted rate.
The training was undertaken by trainer Cinton Horn and included talks on "How to make your business flourish"; "Easy ways to maximise social media to promote your pub"; and "Focusing on Value, Service and Quality to make your pub a success".
Simon Longbottom, managing director for Pub Partners, said: "This is the first of our Get into Shape Business Fit seminars, which we'll be rolling out across the country. They're designed to be short and sweet to allow licensees to take practical and easy solutions back to their pubs that very afternoon that will improve their profits and consumer offer. We provide quality training courses to help licensees in the long term and these free seminars aim to give additional tactical techniques to enhance their businesses".
Speaking about the seminar, Yah-li Jim & Glenn Taylor from the Brooklands Tap in Sale said: "We never get time to come out of our pub but we're glad we came; we felt re-motivated by the day".
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By Neil Gerrard
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