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Caterer & Hotelkeeper Magazine

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Bullring business booms

Helen Adkins
Thursday 02 October 2003 12:40
Restaurants and cafés in Birmingham's Bullring shopping centre are reporting record trading levels as visitor numbers hit 1.6 million in the opening week.

Catering operators in the month-old space-age complex are enjoying massive increases on trading forecasts. Chicken chain Nando's said its store had exceeded opening targets by 40%, while the café chain, Druckers, said it had been trading at twice the anticipated levels.

Debenhams' 160-seat family restaurant and 60-seat caf‚ venue has also exceeded forecasts by 50%. Peter Barrett, director of food services, said: "I am delighted with our performance."

The Bullring Birmingham is Europe's largest retail regeneration project this decade. It is tipped to take second place in the UK's national ranking of shopping destinations.

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