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Caterer & Hotelkeeper Magazine

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Atkin launches new wine list

Monday 12 July 2004 15:21
Chef & Brewer, part of the Spirit Group, launched its latest wine list on Monday 2 July under the guidance of Master of Wine Tim Atkin, wine correspondent of the Observer and editor-at-large for Off Licence News.

Changes this year include the introduction of a dessert wine - a Chilean late-harvest Sauvignon Blanc at £4.95 a glass - and a selection of new red and white wines.

Atkin said that this year's list includes staples such as Pinot Grigio, Australian Chardonnay, Chablis, Sancerre and C“tes-du-Rh“ne - for customers who like to stick with what they know - and a wider choice for the more adventurous.

Of the new whites, there's a Torront‚s from Argentina (at £11.25 a bottle), which he described as "a standout wine with enough fruit to fill a greengrocer's window".

New reds include a CarmenŠre from Chile (£12.65), and a Merlot-based St Emilion, Chƒteau Bergat, from France (£21.50), which Atkin said was "so delicious that it would be cruel to keep it from you".

In the past five years the proportion of wine that makes up wet sales at Chef & Brewer pubs has increased from 20% to 33%. For the first time this year, the pub division's managers were briefed by Atkin on the wine list to ensure that they would be able to sell it with confidence.

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