Spanish hotel brand Barceló comes to the UK

Paramount Hotels will be rebranded as Barceló Hotels & Resorts from the New Year.

Spanish hotel group Barceló has been running the 20 UK Paramount properties for owner Dawnay Shore Hotels (DSH) since September.

Barceló is a privately owned Spanish hospitality and travel company that manages 160 properties in 14 countries.

It plans to operate a total of 40 UK hotels within the next three years.

Raúl González, CEO of Barceló said: “The introduction of the Barceló brand in the UK is part of the company’s broader strategic plans to establish its position as a global hospitality company and gain increased recognition.”

Paramount’s portfolio includes the Lygon Arms in the Cotswolds, the Imperial in Torquay and the Majestic in Harrogate.

Spanish hotel group to take over Paramount >> 

Barceló of Spain tipped to take on Paramount hotels >>

By Kerstin Kühn

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