Premier Foods wins four-year deal to supply bread to prisons

Premier Foods has announced a four-year contract with the Ministry of Justice to supply all publicly run prisons in England and Wales with Hovis and Mother's Pride bread.

Andy Riddle, director of sales - impulse, wholesale and food service at Premier Foods, said: "We are delighted to have regained this contract. This is a significant win for Premier Foods and underlines our commitment to building stronger customer relations with the public sector and demonstrates our understanding of their business needs.

"Hovis is currently the only brand that uses 100% British wheat in the production of our bread and it is gratifying to hear that this commitment to local farmers played a role in the renewal of the contract."

The contract has taken immediate effect and will run until 2016.

By Lisa Jenkins

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