Geronimo Inns enjoyed an excellent Christmas with all outlets significantly outperforming sales achieved over the festive period in 2008, the managed pub operator has revealed.
The group, which operates 28 sites in and around London, saw sales for the four weeks to 3 January up by 43.7% on 2008, with six pubs acquired from Punch Taverns during the year accounting for 21% of the increase. Like for like sales for the 21 other pubs were up 6%.
The increase in sales was achieved with no promotional or discounting activity, Geronimo said, adding that it saw a record number of Christmas bookings, with many of them being made by private individuals offsetting fewer corporate bookings.
The number of pints sold rose 37% to more than 200,000, while total food sales rose by 40%.
The 22 central London neighbourhood pubs averaged sales for the four week period at over £20,000 and 75% of them had a record week in the week ending 20 December.
Rupert Clevely, chief executive of Geronimo Inns, who won the
Pub and Bar Catey in 2008, said: “The evidence across our estate demonstrates that the London market remains strong, that people want to go out to quality food-led pubs and that Geronimo clearly is providing what people want, how they want it and at a price they can afford.”
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By Daniel Thomas
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