Liverpool's Beatles-inspired Hard Days Night hotel has recruited marketing consultant Gaynor Black. Assuming responsibility for the hotel's marketing and communications strategies, German-born Black will be tasked with both sustaining and building the image of the Hard Days Night hotel.
She has more than 20 years' experience working in the leisure, travel and tourism industry, and has previously held positions as brand marketing director for Q Hotels and brand director for the De Vere Hotel Group.