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Pub operator JD Wetherspoon has cut the price of its coffee to 49p between 7am and 9am, in a bid to take more trade from highstreet coffee chains.
The offer, which runs for seven days a week also includes tea and herbal tea at the same price.
Wetherspoon chief executive John Hutson said: "We believe that this is the best value cup of coffee and tea available on the high street.
"A similar sized cup of coffee in either Starbucks or Costa Coffee costs substantially more, with some of their coffees costing more than four times the price of one of ours."JD Wetherpoon takes Lavazza’s Rainforest Alliance blend >>
JD Wetherspoon to open 12 new pubs in July >>
Wetherspoon's chases women with new menus >>
Discount vouchers have reshaped the eating-out market >>
By Neil Gerrard
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