Excellence in Food and Drink Awards 2007
Category: Kids' Snacks
Winner: Brakes Baked Jam Doughnuts
Brakes has developed a tasty low-fat doughnut to satisfy the needs of health-conscious school caterers. Meeting the new schools' nutritional guidelines, the light-baked doughnuts are filled with a mixed fruit jam and contain just 5% fat. The baked doughnuts contain 70% less fat than the company's traditional doughnuts.
The judges, aged from five to 12, had all eaten doughnuts in the past and could taste the difference between the baked doughnuts and regular fried varieties, but they welcomed the change. "I really like this," said one. "It tastes nice and healthy, like a jam roll," commented another.
All judges favoured the jam filling and liked the overall sweet taste. "It's healthy, lovely and sweet, and I like the jam," said another.
Doughnuts have always been a popular choice among children but, as with most treats, they have always been less than healthy. One child said he preferred the baked doughnuts to traditional varieties.
Preparation is minimal, with caterers needing only to remove the doughnuts from the case and leave them in their pack at room temperature for about three hours until they are defrosted. Once defrosted, they should be stored in a cool, dry area and eaten within 24 hours. The doughnuts are supplied in packs of 40 with a list price of £17.25.
Shortlisted
Brakes Fruit and Toasted Seeds