Tweet
Brewer and pub operator Greene King has launched a campaign to encourage its 16,000 workers to give up smoking in preparation for the 1 July ban in England.
The company, which runs more than 800 managed pubs across the UK, said it will donate £5 to the Roy Castle Lung Cancer Foundation for each employee who gives up smoking by 31 March and has still kicked the habit when the ban comes into force.
"We have always said that there are great opportunities around the ban," said David Elliott, managing director of Greene King Pub Partners, who is managing the group’s smoking strategy.
"One of them is in supporting staff to give up smoking. It's tough quitting the habit, but the long-term benefits to their health and pockets have got to make it worth the struggle."
Each Greene King employee in England and Wales has been given details of the NHS Smoking Helpline.
NHS posters and leaflets are also being sent to every pub and an online register has been set up so staff can commit to quitting the habit.
Winners and losers emerging as the Scottish smoke clears >>
Greene King trading boosted by hot summer >>
Greene King reports a 20% rise in pre-tax profits >>
Staff development scheme saves Greene King £2m >>
View more on the smoking ban here >>
CatererSearch company profile: Greene King >>
By Daniel Thomas
E-mail your comments to Daniel Thomas here.
Using foraged ingredients is nothing new but the trend has become more mainstream over the past two years. However, the wider use of foraged food in restaurants also carries a certain amount of danger.
Watch here
Best of Chef – now available online View it now
09 Feb 2012
08 Feb 2012
06 Feb 2012
03 Feb 2012
07 Feb 2012
31 Jan 2012
30 Jan 2012