
Food service wholesale distributor 3663 First for Foodservice is launching a campaign to encourage healthy eating across the industry.
The "positive steps towards a healthier future" campaign includes a telephone helpline covering issues such as cooking methods, recipes and product contents.
There will also be a brochure detailing the company's approach towards product development, clear labelling and the use of healthier, fresher ingredients.
3663 director of marketing Des Bell said: "As a responsible supplier to all kinds of food service outlets, we are keen to provide nutritional information about our own products and advice that will help chefs create healthy menu choices."
Caterer is to run a series of events on the topic, including an online discussion through CatererSearch, an exclusive round-table discussion and a breakfast wake-up event on 20 October.