Tweet
InterContinental Hotels Group (IHG) has secured a multimillion-pound exclusivity deal with over-50s holiday specialist Saga for its short breaks programme.
The three-year deal, effective this month, sees the hotel group offer competitive room rates and food and drinks discounts to more than 2.5 million Saga customers.
The offers will be available in Crowne Plaza, Holiday Inn and Holiday Inn Express hotels across the UK and Ireland.
Jane Bednall, IHG commercial vice-president, said: “The Saga deal is testament to the strength and quality of our brands and will help us continue to grow our leisure guest base in 2010.”
Susan Hooper, Saga Holidays chief executive officer, added: “This new partnership is excellent news for Saga Holidays customers when they holiday in the UK and Ireland for short breaks. We stay committed to giving our customers the best prices possible and look forward to a successful partnership with InterContinental Hotels Group.”
IHG to open second InterContinental hotel in London >>
IHG to launch Indigo brand in Glasgow and Liverpool >>
Whitbread and IHG unlikely to see recovery before late 2010 >>
By Janie Stamford
E-mail your comments to Janie Stamford here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Caterersearch.com jobsLooking for a new job? Find your next hotel job here with Caterersearch.com jobs
Using foraged ingredients is nothing new but the trend has become more mainstream over the past two years. However, the wider use of foraged food in restaurants also carries a certain amount of danger.
Watch here
Best of Chef – now available online View it now
09 Feb 2012
08 Feb 2012
06 Feb 2012
03 Feb 2012
07 Feb 2012
31 Jan 2012
30 Jan 2012