Lindley launches new branded concepts for stadium catering

Lindley Venue Catering has launched a new range of branded food retail concepts and extended its partnership with Starbucks Coffee Company.

Tottenham Hotspur FC's White Hart Lane Stadium was the first to benefit from some of the new brands. The New York Jack's Hot Dogs, Pie Factory and N17 Deli concepts were installed at in the autumn, resulting in an 18% increase in total cash takings. Hot dog sales jumped by 28%, while pie sales saw a 19% lift.

The concepts, which also include Pie & Mash Co, FGB (Flaming Good Burger) and Henry's Chicken, as well as bespoke deli concepts, are now available to roll out to Lindley's other professional football and rugby stadia clients.

Lindley has also strengthened its partnership with Starbucks to introduce the "We Proudly Serve..." coffee proposition into stadium environments, both on the public concourse and in hospitality areas.

Adam Elliott, chief executive of parent company the Lindley Group, said: "The quality and innovation that we have seen in branded retail food outlets on the high street, in mainstream visitor attractions and within other leisure venues hasn't, until now, been evident in sports stadia.

"The aim of our new food service retail brands is to raise the bar in terms of quality, customer service and, ultimately, spend per head in stadia markets, and the results achieved have been extremely positive and have prompted us to roll out these brands to other sites."

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By Janie Stamford

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