Pub meals now cheaper despite food inflation

The cost of a pub main course is around 15p cheaper than a year ago despite food inflation, research has found.

The Pubtrack survey, compiled by market analysts Nielsen, found the average cost of a main course has decreased from £5.93 to £5.77 in the year to March 2009, a drop largely attributed to a rise in meal deals and discount offers.

While sandwich sales at pubs fell by 10% year-on-year from £133m to £120m, the total customer spend on main meals increased year-on-year from £1.9b to just over £2b.

The report, commissioned by supplier the Authentic Food Company, found that spend on starters, desserts and side dishes also increased and food now accounts for 40% of managed pub sales.

While international flavours are increasing traditional British meals still account for 85% of pub menus, reported The Publican.

Research last year revealed that UK consumers are willing to fork out more than a third than they usually would on a pub meal to guarantee a high standard of service, food and atmosphere.

A survey of 1,000 consumers, for American Express’s 2008 Hospitality Monitor, showed that punters would be willing to pay an extra £3.50 on an average £10.20 meal.

Consumers willing to pay more for good pub meals >>

London pubs serving dangerous amount of salt in meals >>

Eating out spend set to fall after record high >>

Consumers avoiding pubs and restaurants as recession fears grow >>

Booker's credit crunch beating pub menu >>

By Emma White

E-mail your comments to Emma White here.

Caterersearch.com jobs
Looking for a new job? Find your next pub job here with Caterersearch.com jobs