Greene King sponsors Ant and Dec TV show

A canny deal... Greene King has signed a £1m contract with ITV to sponsor Ant and Dec's Saturday Night Takeaway show.

Under the deal, the pub operator will get 80 seconds' airtime in prime-time slots, as well as additional exposure on ITV2 and branding on the ITV website. Pubs from across the Greene King estate, including former Belhaven sites, will feature in the advertisements.

Greene King is also running a £4m scratch-card promotion in its pubs to run alongside the sponsorship, with prizes including tickets to the show.

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