Travelodge parts company with marketing director

Travelodge has parted company with marketing director Daniel Heale less than six months after he joined the budget hotel chain.

The company today confirmed it has scrapped the marketing director role with Guy Parsons, chief operating officer, taking back responsibility for the division. It is not thought Heale has a job to go to.

Last summer, Travelodge announced plans to increase its marketing budget by 20% last year and confirmed the need for more marketers to promote its £3.5b plans to open 4,000 new rooms per annum until 2020.

But it has now reverted back to the approach it had six months ago, with brand and product development manager Sarah Martin, and senior marketing manager Stephen Welham now both reporting to Parsons.

A Travelodge spokeswoman told Marketing Week: “Both parties decided that the proposed structure could not accommodate a marketing director.”

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By Daniel Thomas

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