Mid-market hotel group Jurys Inn is spending £9m on rebranding itself with the new tag line, Exceptional Everyday City Hotels.
Central to the exercise is a new logo - in warm colours to reflect the company’s warm service – which appears on the Jurys Inn website and will eventually be included on all menus, stationery and uniforms.
“Our customers and employees understand that there’s a Jurys Inn way of doing things which makes us different from other hotel groups and we wanted this to reflect in our positioning and hotels,” said Gill Harris, sales and marketing director, Jurys Inn.
“The classification Exceptional Everyday City Hotels is in tune with our DNA – we genuinely strive to make the exceptional our everyday.”
Although Jurys Inn is technically classified as a three-star hotel group, the company said that guests don’t put it in that category as a result of its large reception areas, a separate bar and restaurant and friendly service.
Jurys Inn currently operates 30 city centre hotels in the UK, Ireland and Czech Republic.
New hotels will open in Bradford and Portsmouth this year and in Gateshead and Glasgow in 2011. Jurys Inn Islington is also to be expanded with 150 new rooms to meet demand at the hotel which currently runs at 90% occupancy.
Jurys Inns Hotels names new non-executive chairman >>
Jurys Inns and Premier Inn scoop Business Travel Awards >>
Jurys Inns wins 14th gold award from the Green Tourism Business Scheme >>
By Janet Harmer
E-mail your comments to Janet Harmer here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs
| | Newsletters
For the latest hospitality news, sign up for our e-mail newsletters. | | |