Holiday Inn is inviting brave guests to take the plunge into an ice bath to help aid muscle recovery following exercise, at 23 of its UK hotels.
The ice trial is one of the in-hotel activities planned as part of Holiday Inn's role as the official hotel provider to the London 2012 Olympic and Paralympic Games.
Olympic gold medal-winning sprinter Mark Lewis-Francis (pictured here with aspiring Olympian Vanessa Raw), said: "Ice baths are part of any world class athlete's training schedule and although it's freezing, I'd recommend them to anybody as part of post-exercise recovery.
"Ten minutes in iced water might just seem to turn your legs cold and numb, but it's extremely beneficial as the process floods your legs with oxygen and nutrients, replenishing muscles and removing lactic acid."
Chris Hale spokesperson for London 2012, Holiday Inn, said that the ice bath service is a great way for guests to have a taste of an elite athlete's regime whilst experiencing something they may not have tried before.
"We're hoping they'll feel the benefits in their post-exercise recovery and you never know, after experiencing the benefits of an ice bath at Holiday Inn, our guests might make this a permanent part of their exercise programme," he said.
The complimentary Holiday Inn ice bath service will be trialled across 23 hotels throughout the UK and will be available from 7.30am to 8.30am and 6pm to 7pm to reflect the most popular exercise times, from today for one week. Guests can book their ice bath service on check in.
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By Janet Harmer
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