First Annual World Food Awards to be held this month

The inaugural World Food Awards, aimed at celebrating the best in world food, will be held later this month.

Highlighting the growth in ethnic foods, the awards will assess the global food sector across the UK and Europe and will be held at the London Hilton Park Lane on 31 October.

Designed by the World Foods Association, the awards will be globally broadcast by Sony Entertainment Television (SET) Asia, which is co-organising the ceremony, and will include a guest list of sport, cultural and chef personalities.

The judging panel comprises of celebrity chefs including Ready Steady Cook star Ainsley Harriott, David Moore of the BBC’s The Restaurant and owner of the Michelin-starred restaurants Pied à Terre and L’Autre Pied in London, and Tony Matharu, managing director of Grange Hotels.

Rajan Singh, executive vice president international business of SET Asia said: “We are thrilled to be working with the World Food Association to be a part of the first annual World Food Awards.

“The UK is one of the world’s most multi-cultural countries and the food industry has made enormous strides to reflect this. From ethnic foods being stocked in supermarkets to renowned chefs experimenting with different ingredients giving dishes an international twist – it’s a very exciting time to be in the food sector and we are eager to support and encourage this through the World Food Awards.”

World Food Awards 2009 categories are:

Best New Product
Best Packaging
Best Marketing Campaign
Best Wholesaler
Best Catering Supplier
Restaurant of the Year
Best Independent Retailer
Best National Retailer
Top National Account Manager
Lifetime Achievement Award 
 
Visit www.worldfoodawards.com  for more details.

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By Rosie Birkett

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