Hilton is still the top hospitality brand but Michelin falls off the list

Hotel groups continue to lead the way for hospitality in the latest UK Business Superbrands list, with Hilton ranked highest against its closest rivals Marriott and Sheraton.

The UK Business Superbrands 2009 honours the strongest business-to-business brands in the UK. The list was topped by Microsoft this year, but renowned tyre company and foodie guide Michelin, which last year featured at number eight, fell off the list completely.

The top three hotel groups had all moved up the list from their positions last year. Hilton jumped 20 places to 28, while Marriott rose from 72 to 39 and Sheraton leapt 60 spots to 63.

However, the biggest change came for budget hotel group Premier Inn which jumped nearly 200 places from 437 to 240.

Compass Group climbed to 219 in the list from last year’s position of 270, as did contract catering rival Sodexo which moved up to 337 from 395.

The official definition of a superbrand was: “A business superbrand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.”

The league table is based on the opinions of marketing and business professionals and thousands of British consumers.

Catering and hospitality brands which also made the list include:

Hilton is the hospitality leader in the UK business superbrands list >>

The power of brands >>

By Janie Stamford

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