Cadbury backs Fairtrade Fortnight with new campaign

The Cadbury brand has launched a new campaign in support of Fairtrade Fortnight, which runs from 27 February to 11 March 2012.

The campaign features stand-out PoS and imagery to help consumers identify how easy it is to back Fairtrade Fortnight, by enjoying the Cadbury branded products that are involved.

There will be messages in the same format to support Cadbury Drinking Chocolate, Cadbury Dairy Milk and Cadbury Milk Buttons, all of which are Fairtrade certified. The creative style is inspired by Ghanian imagery, to remind consumers of the cocoa's heritage and the difference that Fairtrade makes to farming communities.

The Cadbury campaign will help back up the Fairtrade 2012 theme, which is "Take a Step for Fairtrade", and help consumers understand how easy it is to support the cause.

Susan Nash, trade communications manager at Kraft Foods UK, commented: "We're really excited to be continuing our work with Fairtrade Fortnight this year and supporting its campaign."

By Lisa Jenkins

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