The initiators of the Lloyd hotel and the LLove hotel in Japan have created a fashion hotel in the centre of Amsterdam, where the bedrooms are dressed like models on a catwalk by eight students of the Amsterdam Fashion Institute. Central to its unconventional spirit, the hotel offers guests a choice of rooms from one to five stars.
Opened 2 December 2011
Owners Otto Nan and Suzanne Oxenaar
General manager Nina Bakx
Restaurant manager Carlijn Kuiper
Designers Public spaces by Ina Matt, bedrooms by students of the Amsterdam Fashion Institute
Bedrooms 61
Facilities include Restaurant Stock, which serves all-day breakfasts, soups and sandwiches and a shop selling fabrics and small furniture items designed for the bedrooms
Rate starts at €100 (£84), with a 50% discount as a grand opening promotion
Address Damrak 50, 1012 LL Amsterdam, the Netherlands
Telephone 00 31205230080
Website www.exchangeamsterdam.com