Greene King launches iPhone app for cask ale lovers

Cask ale lovers will be able to brew their own beer virtually thanks to a new free iPhone app from Greene King called iBrew.

The app allows users to choose a mix of hops, barley, water and yeast, before shaking the device to create a pint.

The programme also allows beer enthusiasts to discover cask ale pubs certified as having excellent cask ale by Greene King's quality team and head brewer, John Bexon.

All 336 tenanted and leased cask ale pubs in the company’s Head Brewer’s Club are featured and can be found with the iPhone map by name or county or connected with telephone link.

Speaking about the iBrew app, commercial manager for Greene King Pub Partners, Anthony McEvoy said, “This is a unique App allowing a bit of fun with its very own brewing game and providing pub lovers easy access to great cask ale pubs all over the country.  The pubs get better publicity than they would from just a standard website and customers can use the iPhone map system to direct themselves straight to the pub of their choice”.

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By Neil Gerrard

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