Troubled restaurant group Hartford is to open a new gastropub in Ascot, Berkshire, tomorrow.
The Wells, formerly a traditional pub, has 1,600sq ft of space and room for 90 seats. The fit-out cost will be about £200,000.
Hartford says the pub will offer "a gastro dining experience at pub prices, with a menu based on simple, classic dishes."
Wines will be sold at off-licence prices, with customers charged a fixed corkage fee.
The directors of Hartford believe they can turn the gastropub format into a chain to develop alongside its more upmarket restaurants.
The group owns several restaurants in London, including the Pharmacy, Idaho and Montana.
Hartford chief executive Sheila McKenzie said: "The gastro pubs will complement the group’s existing restaurant operations and bring a new generation of pub dining to the neighbourhood market."