The Greyhound Association who run Belle Vue stadium had for years operated refreshment kiosks using "own brand" beverages. Recognising the growth of coffee drinking they asked Nestlé Professional to take a look at the current operation and propose how it might be improved.
Debbie Storr, Nestlé Professional account manager, said ‘The impression we had on looking at the current facility was it was provided as a service, rather than a selling opportunity. We introduced 3 and 6 head Milano soluble machines able to deliver up to 00 cups an hour.
The machines are easy to use, offer the full range of coffees and hot water for tea and hot chocolate. Also, we set-up a promotional calendar based around meal deals – coffee and a hot dog’.
Sales have increased 36%, extra margin earned by increasing the cost of a regular cup of coffee by 25p to £1-50.
Gareth Evans, catering operations manager, is delighted: "Introducing the major consumer brand with the reassurance it gives our customers, making the kiosks and serving areas look more contemporary and the meal deals have increased sales and profits amazingly."
For more advice and information, simply call Nestlé Professional on 0845 742 842 or visit www.nestleprofessional.co.uk
Source: Nestlé Professional