Wembley Stadium has signed Nestlé as its tenth official sponsor providing its 90,000-capacity crowd with such beverage and confectionary brands as Nescafé, Buxton and Kitkat.
Jonathan Gregory, marketing and commercial director for Wembley Stadium, said the partnership would help the stadium provide a top quality experience for fans. “This alliance will enhance the experience of the fans visiting the stadium for the events allowing them to enjoy a wide range of the nation’s favourite food and drink brands.”
Nestlé has existing partnerships with the O2 Arena and other major sports and entertainment venues. “It’s all about the strength of the brands,” said David Field, managing director at Nestlé Professional. “The ‘front of house’ portfolio is driven by high consumer impact, supported by service and formats that are unique to individual need across each element of the stadium.
Nestlé joins npower, Betfred, Walkers, National Express, Coca-Cola and Nationwide as official suppliers to the new Wembley Stadium. The Stadium’s founding partners are Microsoft, UMBRO and Carlsberg.
By Diane Lane