Accor launches All Seasons brand in the UK

Hotel operator Accor has launched its international budget hotel brand All Seasons in the UK with the opening of a site in Southwark, London.

The opening follows Accor’s acquisition of the operating company which opened the Southwark Rose near London Bridge in 2003. As part of the rebrand, Accor has added 21 bedrooms to what had been an 84-bedroom independent hotel. The extended property is the first All Seasons-branded hotel to open in the UK.

There are 73 All Seasons hotels worldwide in France, Germany, Australia, New Zealand, Thailand and Indonesia. Room rates start at £95 per night, including continental buffet breakfast and Wi-Fi in public areas.

Christian Rousseau, managing director for economy hotels at Accor, said that this was stage one of a broader expansion: “The launch of an All Seasons property in London is part of our ongoing expansion and investment in the UK to provide varying hotel sizes and styles to suit every guest.”

The brand plans to continue its dynamic expansion in the UK, as well as other European countries including Italy, Belgium, Luxembourg and the Netherlands.


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By Rosie Birkett

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