Loading
Caterer & Hotelkeeper Magazine

Tags:

Survey reveals hotel brochures creativity with the truth

Wednesday 15 June 2005 12:35

A campaign highlighting “creative” descriptions in hotel brochures has found that truth often takes a back-seat when it comes to attracting customers. 

Among the whoppers submitted to Supranational Hotels’ online survey were ads for unlimited parking (which omitted to mention that guests pay by the hour) and a “lifestyle bar” that was in fact full of prostitutes plying their trade.

Other fibs included a walk-in shower so small you had to reverse to get out, an extensive cheese board that consisted of three different coloured cheddars, and fitness facilities made up of a lone exercise bike.

Hotels located near railways and airports described as quiet were another false claim.

Supranational managing director Niels Pedersen said: “Trying to attract high-spending corporate guests with facilities more suitable to the budget market will not work.” 

 

Buy this week's Caterer magazine for more industry news and analysis

Recommended articles

Articles from the web

 
blog comments powered by Disqus
Profiting from 2012: Case Studies

Slash VAT, Boost business - Sign the petition now!

Latest Video

housekeeping

Video: highlighting housekeepers

In this week’s issue, guest edited by Raymond Blanc, we explore the important roles of housekeepers.

Watch here

The Caterer and Hotelkeeper discussion forum

  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria: Mark Hayward Dingley Dell Flying Visits @ The Victoria: Mark Hayward
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria

Best of chef

Best of Chef – now available online

Best of Chef – now available online
View it now

Videos

Marcello Tully, Kinloch Lodge Video: Michelin-starred chefs turn out in force for Wellocks' chef conference Video: Highlights from Hotelympia 2012 Video: Foraging – why all the attention?
Marcello Tully
Masterclass
Watch the video here
Wellocks'
chef conference
Watch the video here
Highlights from
Hotelympia 2012
Watch the video here
Foraging:
why all the attention?
Watch the video here