First we had Gary Lineker endorsing Walkers crisps, then Dawn French advertising Terry's Chocolate Orange, and now Homer Simpson promoting pizza.
Domino's has struck a two-year deal with The Simpsons' owner, 20th Century Fox, allowing the pizza chain to use the cartoon family in all its marketing activity.
Look out for adverts developed by The Simpsons' own production team and scripted by the cartoon show's writers airing now.
Mmm... pizza!