Wine supplier Bibendum is extending its programme of on-trade training to include bespoke academies for larger customers.
Designed to help operators improve their wine offer, the academies will combine wine education with commercial and business-focused training. Typically running over three months, they will involve regular workshops, on-the-job assignments and ongoing assessments.
Each academy syllabus will be tailored specifically covering subjects including writing wine lists, market trends and segmentation, food and wine matching, training the team and managing promotions as well as Wine & Spirit Education Trust qualifications.
Bibendum training manager Sarah Henson commented: "Effective wine training is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information. We target specific roles within each business and ensure that everyone that attends a Bibendum wine course leaves much better equipped to sell wine within their business."
Bibendum is already running academies with operators including Park Inn, Radisson Hotels and Living Room following a successful pilot scheme with Malmaison and Hotel du Vin last year.
Upselling: 20 ways to extend the spend >>
UK alcohol consumption still lower than in 2004 >>
By Caterer News
E-mail your comments to Caterer News here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Caterersearch.com jobs
Looking for a new job? Find your next job here with Caterersearch.com jobs
E-newsletters
For the latest hospitality news, sign up for our E-newsletters