Marriott launches new global marketing campaign

Marriott has launched a new global marketing campaign that uses different dance styles to highlight its international presence.

The advertisements, which will run on TV stations including CNN, Bloomberg, Al Jazeera, and Discovery as well as in-flight channels aboard several airlines, feature dancers from different parts of the world merging into one another.

The campaign will also include online and print adverts and outdoor and airline terminal billboards.

Marriott, which operates 500 hotels worldwide, claimed that the adverts “portray the diversity of our Marriott hotel offering and demonstrate how our hotels work in perfect harmony to support the needs of travellers”.

Meanwhile, Hilton and Premier Inn were the big winners at the Hotel Marketing Association’s annual marketing awards, which took place this afternoon at the London InterContinental on Park Lane.

Stevan Premutico, director of marketing for UK South at Hilton International, won Young Marketer of the Year, a new award now in its second year.

In other categories, Premier Inn took Best Hotel Brochure, Best Fully Integrated Marketing Campaign and Best Use of Technology in Marketing. Hilton won Best Leisure Marketing Activity and Best Innovation in Marketing, while the Best Marketing Activity on a Small Budget award went to Hand Picked Hotels.

The awards, now in their 14th year, are sponsored by American Express.

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By Daniel Thomas

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