Q Describe your business objectives.
A Continuous growth, and take market share against a very competitive market sector. Raise the profile of the company within all sectors to ensure double-digit growth into the future despite the recession.
Q What are the issues facing your food service customers?
A Ensuring they comply with today's legislations and also "go green", but at present they are all fighting to keep their heads above water due to the downturn in the world's economy. Eating out has become commonplace, but the operators must find new ideas and new trends to ensure the customers come through the door.
Q How do you help them address these issues?
A We constantly strive to ensure our products are best in class, whilst being compliant with today's green issues. We are product developing continuously and pass it to our clients as soon as we can. Pricing must always be kept competitive, but quality must also be maintained.
Q What are the questions your customers ask most regularly?
A If we just speak about the current conditions, then price is the main issue, with service back-up a close second. Also, life expectancy is coming to the fore time after time as customers are looking to ensure good life expectancy from one purchase.
Q What do you believe will be the next big trend in your market?
A As the purse strings tighten we have to look to a different type of outlet, that is, more quick-serve restaurant trade and fewer middle-market and high-cost outlets. People will be expecting good-quality but low-cost fast food. Eating out will never die, but customers will become far more critical and choosy.
Q Where does the company stand on green issues?
A We embrace the requirements of the market from an industry and customer level. Our green product portfolio offers a range of energy and consumable benefits that will, in turn, reduce carbon footprint and offer a more durable and efficient product performance without compromising the environment.
Q Long term, where's the business going?
A I believe at present we are only starting the downturn spiral, and it will take at least another two years to plateau. Our business split is very good, so we will push hard into our prospective sectors whilst maintaining connection with the areas of decline. Everyone will need to, as they say, "cut their cloth" accordingly to survive and come out at the other end with a very clear strategy for the future.
FACTS
- Company name Electrolux Professional
- Address Crystal Court, Aston Cross Business Park, Rocky Lane, Aston, Birmingham B6 5RQ
- Tel 0844 375 3400
- Website www.electrolux.co.uk/foodservice
- Area of operation Global
- Products Commercial catering equipment
- Market Public and private sectors
- Brands Electrolux, Dito Electrolux, Molteni
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