Hotels in the South West saw revenue per available room (revpar) fall marginally by 1.1% during the month of February 2007.
Revpar declined to £55.07, down from £55.68 in February 2006, according to figures from hotel benchmarking service The Bench.
Although average room rate increased slightly by 0.4% to £79.21, compared with £78.90 in February 2006, occupancy dropped by one percentage point to 69.5%.
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The Bench - which is partnered with US firm Smith Travel Research - provides online benchmarking data for in excess of 34,000 hotels in more than 400 markets.
The online service allows users to track their performance in average room rate, occupancy and revpar in a variety of formats and to measure their daily performance against their competitors.
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Archive of Bench Regional Monthly Performance Figures