
Hotel revenue per available room (revpar) remained static in the North West during the month of February.
Revpar was £57.65 in February 2007, the same as in February 2006, according to figures from hotel benchmarking service The Bench.
Although occupancy dropped by 2.4 percentage points to 75.7%, this was counterbalanced by a 3.2% hike in average room rate to £76.11, compared with £73.73 in February 2006.
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The Bench - which is partnered with US firm Smith Travel Research - provides online benchmarking data for in excess of 34,000 hotels in more than 400 markets.
The online service allows users to track their performance in average room rate, occupancy and revpar in a variety of formats and to measure their daily performance against their competitors.
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Archive of Bench Regional Monthly Performance Figures