Nearly two thirds of families in the UK are eating out less now than they were a year ago as a result of the economic downturn, research has revealed.
A survey of 500 families, by media agency MPG, found that 64% are dining out less frequently, while 46% have cut back on the amount they tip when eating out.
MPG’s research also found that more than two-thirds (67%) of families are now spending more nights at home, with 63% saying they favour a night at home to spending on leisure activity, such as eating out or the cinema.
MPG head of insight Denise Turner, who conducted the research, said: “Families are telling us that they are changing their habits – eating out has now become a treat for special occasions only, choosing instead to invite friends and family round and cook.”
She added: “Interestingly, many felt that the changes they have made to their lifestyles would probably not change back when the crunch is over.”
The research flies in the face of a recent survey of 5,300 diners by London restaurant guide Zagat, which revealed that only 5% are spending less on eating out than they did last year.
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By Kerstin Kühn
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