The Considerate Hoteliers Association (CHA) has announced that it is adding a new award category for its Considerate Hotel of the Year Awards 2009/10.
For the first time, the CHA’s awards will include the Considerate Green Marketing Initiative of the Year award category, to highlight innovative green marketing ideas.
Commenting on the new category, Considerate Hoteliers Association Secretary John Firrell said: “Over the last few years, CHA award entrants have increasingly demonstrated that they have been implementing highly original and innovative initiatives that promote their environmental credentials to their guests, suppliers and local community.
“This has provided them with an invaluable competitive edge over not so environmentally committed rivals. We believed, therefore, that it was high time that such effective marketing initiatives were properly recognised, so we are delighted to add this important category to our annual awards.”
Also new this year will be the re-introduction of the Sustainable Food Award of the Year category.
Newly-announced chairman of the CHA Gordon Campbell Gray, chairman of CampbellGray Hotels, said: “Everyday, I hear about the super things many hoteliers are doing in helping to make a positive difference to this wonderful planet that we live on. It is time for them to shout about their green achievements and their plans for the future.”
The 2009/10 Considerate Hotel of the Year Awards will be presented in May 2010, at a gala lunch in London, for the following five categories: the Considerate Green Marketing Initiative of the Year; the Considerate Sustainable Food Award; the Considerate Green Team of the Year; the Considerate Green Champion of the Year; and the Considerate Hotel of the Year.
Full details of the Considerate Hotel of the Year Awards 2009/10, including entry forms and timing details, can be found on the CHA website.
The awards, which have been celebrating environmental and Corporate Social Responsibility (CSR) performance in hospitality for the past two years, are open to all hotels and guest-houses in the UK, with a closing date for entries of Friday, 19 March 2010.
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By Rosie Birkett
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