Budget hotel chain Travelodge is once again offering the public a “multi-million pound” bounty pot as part of its £750m plans to open at least 120 new hotels in London over the next 11 years.
The group, which currently has 28 hotels in the capital, has identified 120 locations across each of the 32 boroughs and the City of London, with the intention being to open at least one new hotel at each of them by 2020.
It is now looking to find suitable properties or land, with the bounty pot being created to encourage Londoners to contact the budget hotel chain at and recommend a site. The incentive for anyone who recommends a site that subsequently opens as a hotel is £500 per room, up to a maximum of £150,000.
It will consider former office blocks, listed buildings, brand new developments and even a farm house.
The last bounty call during 2008 led to more than 800 property leads, with a “handful” being actively worked on, a Travelodge spokesman said.
Tony O’Brien, UK property director for Travelodge, said: “To help us meet our ambitious growth targets we are offering Londoners the opportunity to profit from something everybody has: local knowledge.
“If anyone thinks that they have identified a suitable site they should get in touch with us. f the site has not been identified by us before and we build a hotel on it then we will pay out a bounty of £500 per room – not a bad return for having a look around and sending in an e-mail.”
Anyone with potential sites, should go to www.travelodgedevelopment.co.uk
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By Gemma Sharkey
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