Loading
Caterer & Hotelkeeper Magazine

Tags:

Consultant hits back at attacks on school meals standards...

Ben Walker and James Garner
Wednesday 15 October 2003 15:11

A leading catering consultant has hit back at Sunday newspapers that have labelled primary school meals a "national disgrace".

The furore was drummed up by a Soil Association report, which claimed the daily amount spent on school meals was as little as 31p.

This prompted organic food campaigner and BBC presenter John Humphrys to write a stinging attack in the Sunday Times, labelling the situation "a national scandal".

Humphrys said the school meal's single virtue was its cheapness. "What it will not be is nutritious," he added.

Vic Laws, director of AVL Consultancy, rejected Humphrys's comments. He said: "Poor eating habits are not a school meals problem. They are an education and social problem. We are not serving chicken nuggets in primary schools. Staff ought to be praised, not pilloried."

Laws said school caterers were producing nutritious and balanced home-made meals from an average of 38p-worth of ingredients per pupil. The rest of the cost to parents was taken up by labour (70p), overheads (15p) and transport (20p).

The perception that private companies were making large profits from school meals (widely publicised by Jamie Oliver, among others) was wrong, Laws said. At the most they made a profit of 4% of turnover, he added.

According to research carried out by AVL Consultancy, Compass, Initial, and Sodexho hold 12%, 7%, and 3% of the primary school market respectively. Most contracts (69%) are held in-house.

Last week the Soil Association's policy director, Peter Melchett, described the food often served to primary school children as "muck off a truck".

A spokeswoman for the Department for Education and Skills said: "The secretary of state is aware of the [Soil Association's] report and is currently looking at school meals."

Source: Caterer & Hotelkeeper magazine, 16 - 22 October 2003



 

Recommended articles

Articles from the web

 
blog comments powered by Disqus
Profiting from 2012: Case Studies

Slash VAT, Boost business - Sign the petition now!

Latest Video

housekeeping

Video: highlighting housekeepers

In this week’s issue, guest edited by Raymond Blanc, we explore the important roles of housekeepers.

Watch here

The Caterer and Hotelkeeper discussion forum

  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria: Mark Hayward Dingley Dell Flying Visits @ The Victoria: Mark Hayward
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria
  • Dingley Dell Flying Visits @ The Victoria Dingley Dell Flying Visits @ The Victoria

Best of chef

Best of Chef – now available online

Best of Chef – now available online
View it now

Videos

Marcello Tully, Kinloch Lodge Video: Michelin-starred chefs turn out in force for Wellocks' chef conference Video: Highlights from Hotelympia 2012 Video: Foraging – why all the attention?
Marcello Tully
Masterclass
Watch the video here
Wellocks'
chef conference
Watch the video here
Highlights from
Hotelympia 2012
Watch the video here
Foraging:
why all the attention?
Watch the video here