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Caterer & Hotelkeeper Magazine

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Hotels need gyms to stay in shape

Samantha McClary
Wednesday 26 November 2003 15:44
If you want a fit and healthy business, you need a decent fitness suite in your hotel.

That was the conclusion of a study of US business travellers for hotel chain Westin Hotels & Resorts.

The survey, conducted by Lieberman Research Worldwide, revealed that the quality of hotel fitness facilities was an important factor for 59% of respondents when choosing a hotel.

Some 62% of travellers added that they checked to see if a hotel had a gym during the reservation process.

Despite the obvious importance of fitness centres to guests, 61% said they had encountered hotels without facilities and 64% said hotel gyms often "felt like an afterthought". And more than half of those surveyed said they had decided not to use a hotel gym because it was in a bad condition.

In response to its study, Westin has joined forces with sports giant Reebok to develop a fitness programme for travellers. The programme, which will be installed at all Westin hotels in North America, includes custom-designed fitness rooms and an in-room yoga and pilates workout.

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