Conran goes Cuban with launch of Floridita
19 March 2004 by Jessica Gunn
The Conran empire is about to get bigger, with a new Cuban bar and restaurant concept coming to London this autumn.
Floridita - serving food, cocktails, cigars and live music - is a joint venture with new company Havana Holdings.
Havana Holdings was set up last year and is backed by the Cuban government. It is a joint operation between Cuban bar operator Boisdale, Cuban hotel group Gran Caribe, which owns the Floridita brand name, cigar producer Habanos and drinks producer Pernod Ricard.
The first bar is scheduled to open in a central London landmark location in the first week of October, and the company hopes to roll out the brand across the UK and the Continent.
A Conran chef will be leading the kitchen.
