Offering an opportunity for caterers to capitalise on both the growing market for impulse-purchase snacks and the strength of well-known consumer brands is Manor Bakeries, with its new range of individually wrapped cakes. The cakes are particularly targeted at consumers wanting to treat themselves at coffee shops and canteens in business and industry, hospitals, universities, transport locations, leisure outlets and in-store restaurants. There are eight new products: a chocolate muffin, a caramel muffin, a fruit and nut flapjack, a chocolate flapjack and a chocolate brownie from Cadbury, and a cherry bakewell muffin, a fruit flapjack and a butter flapjack from Mr Kipling.

Sample Price: £8.01 for 12 muffins