Little Chef: lost weight

The trademark logo of roadside restaurant chain Little Chef may slim down so much he eventually fades away completely.

The company has already commissioned a slimmed-down version of the tubby cook as part of an overall move towards healthier menus and in an attempt to bring the brand into the 21st century.

But the well-known image may eventually disappear altogether.

It has already been ditched from external signage at the company's flagship restaurant in Thame, Oxfordshire.

Meanwhile, the new slimmed-down chef has been given a new jacket to replace his previous outlet, which looked like an overgrown romper suit.

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