What: Sensory straw - we've had the next generation of mobile phones, now it's time for the next generation of straws.

Why: Exotic juice supplier (no, it's not rude) Rubicon has invented a new style of straw that places liquid at the back of the tongue away from the "sweet" taste-buds and on to the area best suited to pick up bitter tastes. The straw has a flat top and four small holes, which allow the liquid to flow in multiple directions, drenching the tongue and stimulating all the taste-buds, for a fuller burst of flavour.

Good for: Juicier juice.

Bad for: Your teeth.