If you are putting a property on the market, do your homework carefully, or you could incur expensive costs without a sale. Avoid unnecessary costs and aggravation by following a few, simple rules.

Choose the right company
Before you invite an agent to inspect your property, check its professional integrity. A reputable firm will be associated with a governing body whose rules or code of conduct it must adhere to. Remember - anyone can become an estate agent.

What do you look for in a good agent?
Professionalism, in short. The agent should be able to demonstrate that he/she can sell your property at the best price and within the optimum time frame. Remember that the best agent is not always the one who advises you of the highest price. It is easy to pitch on the high side and get the instruction, but it will be you who misses out when your business does not sell.

The marketing campaign
A structured marketing campaign is essential to the sale of your property, and you should expect a presentation from the agent outlining the activities he/she will undertake to sell your business. Use an agent with an extensive and interactive website.

Should I expect feedback?
Absolutely! Ensure the agent you choose will personally keep you updated regarding progress. If there is little interest in your property, you will need to know why.

How much will this cost?
A good agent will provide initial advice for free. After that, ask your agent how his fees are to be paid. A "no sale, no fee" approach means no upfront marketing costs and the agency has an incentive to do a good job for you. And ask the agent how his salary is paid. If it is success-related, he is more likely to be motivated to get your property sold at the best price, in the optimum time.

steve.rodell@fleurets.com